Unlock Client Growth: How Mylance Scale Was Built to Power your Acquisition Strategy

If you're a fractional executive or run a boutique agency, you know the pain of finding new clients in today's market. Relying on referrals and personal networks just isn't enough anymore. That’s where Mylance Scale comes in, a groundbreaking tool designed to revolutionize your client acquisition strategy. In this blog, we explore the inside look for we built Mylance Scale, and whether you use us or not, you can take our learnings to build a solid pipeline to power your business for years to come.

Why traditional methods fall short

While referrals and personal networks have been the backbone of client acquisition, they come with limitations. These methods lack scalability and can lead to inconsistent client flow. As markets become more competitive, relying solely on these traditional approaches can leave you vulnerable to dry spells in your business pipeline. Without a robust business development strategy, you risk having no levers to pull when your network dries up, making it essential to diversify your client acquisition tactics.

Introducing Mylance Scale

I’m excited to introduce Mylance Scale, a new product developed from over four years of research, listening to customers, and observing what works in sales. The number one challenge in the fractional and boutique agency space has been finding new clients reliably.

Mylance Scale is a comprehensive solution designed to revolutionize client acquisition for fractional executives and boutique agencies. Our platform combines targeted LinkedIn connections and thought leadership content to create a sustainable business development strategy.

Targeted LinkedIn connections

Our proprietary algorithm identifies high-potential leads within your ideal customer profile, ensuring your network grows with the right people. Unlike generic lists from Sales Navigator, Apollo, or ZoomInfo, our tailored approach provides a highly curated list of prospects.

Thought leadership content

We interview you for one hour each month and create 20 pieces of LinkedIn content based on that interview. This includes videos, posts, carousels, graphics, and polls, ensuring a diverse and engaging presence on LinkedIn. This strategy highlights your expertise and addresses industry challenges, enhancing your personal brand.

Effective outreach messages

Mylance Scale crafts personalized outreach messages that address specific pain points, increasing the likelihood of positive responses and fostering meaningful relationships. This allows you to focus on your core business activities while we handle the outreach.

Complete done-for-you service

Mylance Scale manages the entire client acquisition process, from identifying leads to crafting messages and creating content. This guarantees a consistent and effective business development strategy, allowing you to concentrate on delivering exceptional service to your clients.

By leveraging Mylance Scale, you can overcome the unpredictability of referrals and build a sustainable pipeline of new clients. This approach not only provides a steady flow of business opportunities but also positions you as a thought leader in your industry. Whether you implement these strategies yourself or partner with Mylance Scale, being proactive and consistent in your client acquisition efforts is key.

Maximizing client growth with targeted LinkedIn connections

LinkedIn is a goldmine for fractional executives and boutique agencies looking to expand their client base. By targeting decision-makers within your ideal customer profile, you can create meaningful connections that lead to new business opportunities. Mylance Scale’s proprietary algorithm helps identify these high-potential leads, ensuring that your network is always growing with the right people, maximizing your outreach efforts and increasing the likelihood of converting connections into clients.

Crafting effective outreach messages

With Mylance Scale, crafting effective outreach messages is handled for you, ensuring each message is personalized and impactful. Our approach involves creating initial messages that introduce you and highlight common interests or mutual connections. Follow-up messages address specific pain points and explain how your services can provide a solution.

To illustrate the effectiveness of this approach, here’s an example of an outreach message I received:

A fractional CMO connected with me on LinkedIn. His initial connection message was, "Hi, Bradley. I see you're also a founder. Nice. Would love to connect here. Justin." I accepted the request because I always like connecting with other founders. A few hours later, he wrote, "Thanks for connecting, Bradley. Pleasure to meet you. How are your marketing efforts going? Are you personally managing them or do you have someone else leading the charge? As some quick background, I'm a fractional CMO working with founders like you. My priority is to be surgical with your marketing efforts and leverage your current resources to maximize your reach. I'm also here to remove marketing workload off a busy founder's shoulders. Open to connecting sometime?"

This message was effective because it addressed my pain point as a founder without a head of marketing. He introduced himself, asked a resonant question, and highlighted his unique value proposition. I felt heard and responded to set up a call.

By leveraging Mylance Scale’s expertise in crafting outreach messages, you ensure your communications are tailored to resonate with your prospects, increasing the likelihood of positive responses and fostering meaningful relationships that can lead to long-term collaborations.

Creating compelling thought leadership content

Thought leadership content is a powerful tool to build trust and establish authority in your industry. By sharing your insights and expertise on LinkedIn, you can engage with your audience and attract potential clients. Regularly posting valuable content not only keeps you top-of-mind but also demonstrates your knowledge and credibility, making it easier for clients to choose you over competitors.

With Mylance Scale, the content that we create and schedule on your behalf ensures a diverse and engaging presence on LinkedIn, helping you build deeper connections with your audience. This consistent delivery of high-quality content leads to increased engagement, more inquiries from potential clients, and a stronger, more credible online presence.

Leveraging Mylance Scale for maximum impact

At Mylance, we understand the challenges of client acquisition in the fractional executive space. That’s why we developed Mylance Scale. With our expertise, you can focus on delivering exceptional service to your clients while we handle the business development for you. This approach ensures that you have the support and resources needed to achieve your client acquisition goals, allowing you to focus on what you do best.

Mylance

This value-added article was written by Mylance. Mylance specializes in identifying the highest quality, most curated leads for your fractional business. We use 5 different criteria to identify companies and decision-makers who are likely to need your expertise:

1. Matches your niche / unique expertise.
2. Likely to have the budget.
3. Gaps on their team in your function.
4. Are fractional-friendly.
5. Have warm connections from your network.

To apply for access, submit an application and we'll evaluate your fit for the service. If you’re not ready for lead generation, we also have a free, vetted community for top fractional talent that includes workshops, a rates database, networking, and a lot of free resources to support your fractional business.