Unleash Your 10x Superpower: A Guide to Achieving the 'Impossible' in Business

What if the secret to exponential business growth isn't working harder, but completely reframing what you believe is possible? This mind-bending concept is at the heart of Keith Ellis's "10x superpower" methodology. Ellis, a bestselling author and self-proclaimed "number one superpower coach in the world," challenges entrepreneurs to set goals so audacious they seem impossible - and then achieve them.

Let's dive into the most compelling insights and explore how you can apply them to your business.

The 10x Superpower: Reengineering Your Thought Process

Ellis introduces the concept of the "10x superpower" as ten breakthroughs in how people think about their thinking. He likens his approach to "prompt engineering for human intelligence," drawing a parallel to optimizing queries for AI systems. The goal is to help people ask their brains - the most powerful computers we currently have - the right questions to get the most useful answers.

This approach involves:

1. Identifying limiting beliefs and thought patterns
2. Reframing challenges as opportunities
3. Developing a growth mindset that embraces 'impossible' goals
4. Learning to ask powerful, transformative questions

By mastering these skills, Ellis argues that entrepreneurs can unlock previously untapped potential and achieve extraordinary results.

Embracing the Impossible: The Power of 10x Goals

The cornerstone of Ellis's methodology is setting and achieving what he calls "10x goals" or "impossible goals." But why is this approach so powerful?

1. Clarity through Audacity: When you commit to a goal that seems impossible (like increasing revenue by 1000%), your brain is forced to focus on the few truly impactful actions that could make such a leap possible. This clarity cuts through the noise of everyday business operations and helps you identify the most crucial leverage points.
2. Escaping the Noise: This laser focus helps you cut through the daily distractions that often consume entrepreneurs. By committing to a seemingly impossible goal, you're forced to prioritize and eliminate activities that don't contribute significantly to that goal.
3. Transforming Fear into Excitement: Ellis argues that by reframing seemingly impossible goals, the fear of failure can be transformed into excitement about the challenge. This shift in perspective can be a powerful motivator and help overcome the paralysis that often comes with fear.
4. Exponential Thinking: Setting 10x goals encourages exponential rather than linear thinking. This mindset shift can lead to innovative solutions and strategies that you might never have considered with more modest goals.

The "Who" Thinking: Expanding Your Capabilities

A crucial component of achieving 10x goals is what Ellis calls "who thinking." This involves a strategic approach to expanding your capabilities through collaboration and delegation. Here's how to implement "who thinking" in your business:

1. Define Your Ideal Role: Start by identifying what you truly love doing and are best at within your business. This becomes your core focus and the area where you can add the most value.
2. Identify Capability Gaps: Look at the areas of your business that are essential but don't align with your core strengths or passions. These are potential areas for delegation or collaboration.
3. Find Your "Who": For each capability gap, seek out individuals or organizations who are passionate about and excel in these areas. This could be through hiring, partnering, or outsourcing.
4. Embrace AI and Tools: Don't limit your "who" thinking to just people. Consider how AI tools and software solutions can fill certain capability gaps more efficiently.
5. Cultivate Collaborative Relationships: Approach these relationships as true collaborations, where both parties are excited about their roles and contributions.

By implementing "who thinking," you can focus on your strengths while building a network of capabilities that far exceeds what you could achieve alone.

The $10,000 Book: Rethinking Value and Business Models

One of the most striking aspects of Ellis's approach is his unique business model: a $10,000 book that includes unlimited coaching. This unconventional strategy serves multiple purposes:

1. Cutting Through Market Noise: In a crowded market, a $10,000 book immediately stands out and generates curiosity.
2. Pre-qualifying Clients: The high price point ensures that only serious, committed clients who truly value the offering will engage.
3. Reframing Value: By charging a premium for the book and including coaching "for free," Ellis shifts the perceived value and creates a unique positioning in the market.
4. Challenging Conventional Wisdom: This approach forces potential clients to reconsider their assumptions about value and investment in personal and professional development.

While this exact model may not work for everyone, it demonstrates the power of innovative thinking in business development and pricing strategies.

Practical Application: Questions to Transform Your Business

To start applying these concepts to your own business, consider the following questions:

1. If you were to set a goal that seems utterly impossible right now, what would it be?
2. What would your business look like if you aimed for 1000% growth instead of 20%?
3. What three actions could potentially lead to that 1000% growth?
4. What tasks are you currently doing that you don't enjoy or excel at? Who could do these better?
5. How could you package your services in a way that stands out dramatically in your market?
6. What's the "impossible" goal that both excites and scares you?

Embracing Your 10x Superpower

Keith Ellis's approach to achieving the impossible offers a fresh perspective for fractional executives and entrepreneurs. By thinking bigger, focusing on our true strengths, and being willing to invest in growth, we can unlock potential we might never have realized existed.

Remember, if your goals don't scare you a little, they probably aren't big enough. So, what's your impossible goal? How will you leverage your 10x superpower to achieve it?

The journey to extraordinary success begins with a single, audacious step. Are you ready to take it?

Mylance

This value-added article was written by Mylance. Mylance takes your marketing completely off your hands. We build the marketing machine that your Fractional Business needs, but you don't have time to run. So it operates daily, growing your brand, completely done for you.

Instead of dangling numbers in front of you, our approach focuses on precise and thoughtful input: targeted outreach to the right decision makers, compelling messaging that resonates, and content creation that establishes trust and legitimacy.

To apply for access, submit an application and we'll evaluate your fit for the service. If you’re not ready for lead generation, we also have a free, vetted community for top fractional talent that includes workshops, a rates database, networking, and a lot of free resources to support your fractional business.