Stop Contributing to LinkedIn Noise: A Proven Strategy for Building Real Authority

Ever catch yourself scrolling through LinkedIn, cringing at the endless stream of generic advice and AI-generated wisdom? You're not alone. As fractional executives, we face a unique challenge: How do we build authority and attract high-value clients without adding to the noise? And more importantly, how do we avoid becoming another voice lost in the sea of "thought leadership"?

Let me share a perspective that transformed how I think about LinkedIn content, and more importantly, how I help our fractional executives at Mylance stand out in their niches. It starts with understanding what we're trying to avoid.

The Problem with "Expert" Content

We've all seen it: The preachy posts telling you what to do, the generic "Are you a SaaS founder?" hooks, and the scattered content that jumps from ergonomic setups to vacation stories. This kind of content fails to engage because it lacks authenticity and authority. It's just more noise in an already crowded space.

As I often say, "The noisy content fails to engage because you don't have authority. You're not building authority in a niche and you're really not driving value to the audience."

The Built to Sell Mindset

Before diving into content strategy, let me share an insight from a book I've been reading called "Built to Sell." While the book is ostensibly about creating a sellable business, its core message perfectly aligns with our content strategy: specialization creates value.

The book follows a business owner running an advertising agency who's doing everything for everyone - from business cards to websites to logos. Sound familiar? Many fractional executives fall into this same trap, trying to be everything to everyone in their content.

The solution? Pick one customer, one problem, and solve it better than anybody in the world. When you stay disciplined with this approach, "you are the person that's known for X for Y client, then you are not only building authority in your niche, you're going to get referrals, continue to come in, you're going to enjoy your work much more."

The Authority-Building Framework That Actually Works

Here's what I've learned works consistently: Share your unique experiences and insights from a first-person perspective. Let me break this down with a practical example.

Imagine you're a fractional CMO with a strong analytics background. Instead of writing generic marketing advice, share specific experiences like this:

"I was working with this fintech startup and we were doing marketing analytics and things were all over the place and we didn't track anything and then when we hit a growth plateau, we really struggled because we didn't know where our growth was coming from in the first place."

This approach works for three key reasons:

1. Your experiences are unique to you - by definition, you're not adding to the noise
2. You're sharing real insights rather than preaching
3. You're demonstrating expertise through results rather than claims

The Power of Personal Experience

In my own content strategy, I focus on two main pillars:

1. Building Mylance - sharing the journey because our customers are entrepreneurs who find it interesting
2. Fractional business building - particularly finding clients and building authority

The key is authenticity. As I mention in the podcast, "I don't just share only the things that are going super well. And so that's one of the pillars." This transparency builds credibility and trust.

The "Common Sense" Gold Mine

Here's something crucial to remember: What feels like common sense to you is often gold to someone else. That marketing analytics framework you use without thinking? The way you structure channel experiments? These aren't obvious to others - they're valuable insights that showcase your expertise.

"Just because it's so easy and common sense to you does not mean it lacks value. It means that it's easy for you. But it could be and probably is gold for someone else."

Making It Happen: The 15-Minute Content Strategy

Let me share my favorite practical approach for creating authentic content:

1. Take a 15-minute walk and record yourself talking about a specific client challenge or solution (I use Wave for transcription)
2. Feed the transcript into Claude (I prefer it over ChatGPT for writing quality) with specific instructions:
   • Use your words, phrases, and conversational tone
   • Create varied length and style posts
   • Include engaging hooks
   • Maintain good spacing for readability
3. Edit and refine the outputs to match your voice perfectly

This gives you three weeks of content from just 15 minutes of talking about what you know best.

Alternative: The Raw Video Approach

Don't want to write? Record 2-3 minute video stories about specific experiences or lessons learned and upload them directly to LinkedIn. No fancy editing needed - LinkedIn even adds subtitles automatically. The authenticity of this approach often resonates more than polished content.

Transforming Sales Conversations

When you consistently share authentic, experience-based content, something magical happens to your sales calls. Instead of starting with basic introductions, prospects come to you already understanding your capabilities and approach.

As I've experienced, "your quote sales calls go from 'hey, I'm Bradley, this is what I do' to 'I really need your help. How soon can you start?'" The close is much faster and much easier because they've already bought into your expertise through your content.

The Real Difference Maker

The key to standing out isn't about having the most polished content or the fanciest presentation. It's about sharing genuine insights from your unique experience. When you focus on sharing what you've actually done and learned - rather than what you think others should do - you naturally create content that adds value instead of noise.

Remember: Your expertise isn't common knowledge. Those insights that feel obvious to you? They're exactly what potential clients are searching for. Share them generously, authentically, and watch your authority grow naturally.

I might be putting words towards something that you've thought about but just haven't been able to concretely nail down. I might be just rephrasing it in a different way. But that's exactly how your content should work - taking your expertise and making it accessible to those who need it most.

Start Building Your Authority Today

The beauty of this approach is its simplicity. You don't need complex content strategies or fancy production values. You just need to share your authentic experiences and insights in a way that adds value to your target audience.

Remember: Every successful fractional executive has a wealth of experiences and insights that others would find valuable. The key is sharing them in a way that builds authority rather than adds to the noise.

Mylance

This value-added article was written by Mylance. Mylance takes your marketing completely off your hands. We build the marketing machine that your Fractional Business needs, but you don't have time to run. So it operates daily, growing your brand, completely done for you.

Instead of dangling numbers in front of you, our approach focuses on precise and thoughtful input: targeted outreach to the right decision makers, compelling messaging that resonates, and content creation that establishes trust and legitimacy.

To apply for access, submit an application and we'll evaluate your fit for the service. If you’re not ready for lead generation, we also have a free, vetted community for top fractional talent that includes workshops, a rates database, networking, and a lot of free resources to support your fractional business.