consulting
A problem you can't solve, an issue no one on your team can cover, a fresh perspective on where you are and how to appeal to your customers.
Andrew Safnauer
Consultant/Coach/Mentor - A smart, seasoned generalist
Fort Mill, SC, USA
30 years experience
Helping businesses solve problems. I am a 4x founder who has led teams of over 60 and launched brands from the back of a napkin. My career has spanned media (Emmy winner) to apparel to franchises.
Helping businesses solve problems. I am a 4x founder who has led teams of over 60 and launched brands from the back of a napkin. My career has spanned media (Emmy winner) to apparel to franchises.
The honest voice you need in the meeting. The guy who asks the questions no one has thought of (or dared broach).
The honest voice you need in the meeting. The guy who asks the questions no one has thought of (or dared broach).
branding
Emmy winner. Through my global-reach production company, I've strategized with brands on creative. Let me help you achieve more
product management
I took an idea from a napkin to a product worn around the world. Ideation to Execution, I can help.
retail & consumer goods
Bootstrapped multiple brands to 7 fig sales. Hands on experience in all aspects of retail, DTC, eCommerce, 3PL, logistics etc.
communications
My belief is we need to listen before we speak. 30 years of proven success at crafting targeted communication programs that work.
broadcast media
Multi-time award winner who developed systems and lead a 70 person creative team and $100+ million budgets.
Consultant/Coach/Mentor - A smart, seasoned generalist
Consultant/Coach/Mentor - A smart, seasoned generalist
Emmy award-winning voice actor/audio producer, husband, dad, coach, leader, entrepreneur, business growth driver, mentor, blogger, franchise owner.
I love working out daily with F3 (despite the 430 a wake ups), working on projects in my garage, cheering on my daughters at soccer and rock climbing and sitting on the dock watching the sun rise over Moose Pond in Maine.
I love working out daily with F3 (despite the 430 a wake ups), working on projects in my garage, cheering on my daughters at soccer and rock climbing and sitting on the dock watching the sun rise over Moose Pond in Maine.
I'm interested in
Travel to New England
Restoring Cars
Eating at Sketchy Looking Restaurants
What I Do
In a world where experts tell everyone to 'find your niche', I've taken a contrary approach.
I am a generalist.
A good one with a successful track record.
I've worn the hats of corporate manager, founder, marketer, logistics manager, app developer, salesman, franchisee and more.
This allows me to help you solve a variety of problems. Because I not only see the actual problem, but how moving one piece affects the whole puzzle.
I am a generalist.
A good one with a successful track record.
I've worn the hats of corporate manager, founder, marketer, logistics manager, app developer, salesman, franchisee and more.
This allows me to help you solve a variety of problems. Because I not only see the actual problem, but how moving one piece affects the whole puzzle.
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I help bring clarity to leaders and teams. It's more than listening and asking questions. My experience allows me to hear things that are unsaid.
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As founder of DryFins Swimwear, I built and led a successful apparel brand, including new product design, manufacture and distribution, with YOY growth of 100% through 2019, over 200% 2020-2021.
As co-founder of Pinooski, I managed the development team to get the app designed and into the marketplace.
I have a long track record of moving ideas from concept to market. I am adept at identifying and understanding target markets, building networks and project management of process,
As co-founder of Pinooski, I managed the development team to get the app designed and into the marketplace.
I have a long track record of moving ideas from concept to market. I am adept at identifying and understanding target markets, building networks and project management of process,
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As Corporate Production Director for Radio One , followed by launching my own production studio, I worked with brands around the world to craft effective targeting and messaging.
As co-founder of DryFins and Pinooski, (education app) I led both brand's look and feel from a product/use side and our customer facing marketing along with market strategy.
As a consultant with NineFive, I consult with CPG brands like Embrew, Sea Otter and Sheets Laundry Club on packaging and target audiences.
As co-founder of DryFins and Pinooski, (education app) I led both brand's look and feel from a product/use side and our customer facing marketing along with market strategy.
As a consultant with NineFive, I consult with CPG brands like Embrew, Sea Otter and Sheets Laundry Club on packaging and target audiences.
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As studio owner at Longtrain Productions, I've won trophies, plaques and commemorative paper weights (Addys, AIR and an Emmy). That's all well and good, but I am most focused on EFFECTIVENESS. Does the message connect and drive change? Clients like Iheart Media, Bank of America, Bojangles, Babson College and others leverage me far beyond audio to help them with creative in their marketing, branding and user interface along with improving their communication processes.
Skills & Tools
Top areas of expertise and tools used to accomplish projects.
management consulting
project management
go to market operational strategy
launching new markets
business strategy
branding
product development
product management
marketing
broadcast media
executive coaching
entrepreneur
Diversified professional experience
Past companies and roles where I’ve gained experience.
Hear from past colleagues
The founder journey often feels like a giant roller coaster, and having Andy’s encouragement and experience has proven valuable time and time again. I highly recommend Andy to other entrepreneurs who may be too close to their problems to get some outsider feedback and direction. He has helped me see issues from a different point of view which spark new ideas leading to actionable improvements in my business.
Andy's track record as a serial entrepreneur and founder combined with his marketing expertise make him an invaluable resource for me in my work with entrepreneurial growth companies. I regularly turn to him to hear his go-to-market insights and candid impressions of products and business models.
Andy has been a great person to lean on while I continue growing as an entrepreneur. He hears out my ideas, offers thoughtful feedback, and holds me accountable for the goals I've set. Andy enthusiastically jumps into our coaching sessions and his warm, easygoing personality makes it a lot easier to talk about the hard parts of my business.