Why we built this product
What we hear from you and experienced ourselves: lead generation is time-consuming and frustrating, and yet the most important part of sustaining your business.
You enjoy delivering for your clients and hate worrying about business development. We get it!
Our dream is to power your $15k / month, $25k / month, or $50k / month fractional business so you don’t have to do any lead generation, and simply have calls with qualified clients show up on your calendar.
But what about the marketplaces?
These can work for some, but fall short in a number of ways, mostly that they don’t have enough projects for their experts, so you’re 1 of 50 experts applying to one project.
Further, you’re reliant on someone else for new clients, leaving you exposed when their deal flow is short.
“I get all my projects from my network and referrals”
This is a great way to start and sustain a business in the early days. But, it dries up and only takes you so far. Further, there are no levers to pull in a slow quarter. To sustain a thriving business, you need to be doing outbound.
“I get hit up by lead gen companies all the time. Don’t they all suck?”
Unfortunately, most do. They don’t serve your unique business, and most employ a “spray and pray” approach. We target only fractional executives, and focus on quality over quantity so you’re getting only the best leads for your business.
Where is Mylance at today?
We have nailed the first part of the lead gen equation: we find you the BEST contact to reach out to at any given time. Whether that’s a warm intro to one of the leads we found for you, or a decision-maker at a company that matches your ideal customer persona (ICP).
Our system saves you time and energy by researching which companies to target and which people to contact. This product is perfect for Fractional CXOs who have clients already, and looking to supercharge sustainable lead-generation efforts.