As the Head of Marketing Activations, my role on the team is to identify, concept, and execute against strategic partnership and activation opportunities that accomplish our primary goal of shattering the stigma of mental health.

My role on the growth marketing team was to lead end-to-end integrated marketing campaign strategies and project management associated with Cameo's seasonal and brand initiatives. This included charity and brand partner management, concept creation, go-to-market planning, creative and channel reviews, execution, and analysis.

My role as an employer brand consultant focused on leading recruitment marketing initiatives, employee retention efforts, and people operations practices and processes. 

My role was to identify and create strategic partnerships with wellness brands, with a focus on behavioral health, for digital sponsorships, virtual programming, and physical product seeding.

My role was to both identify and negotiate with companies who are looking to hire fractional talent from our network of certified Prowess Pros, as well as work with the operations team to interview and onboard candidates remotely.

I've served in roles spanning operations, marketing, strategy & planning, business development, sales, event and programming activations, and public-private partnerships.

Led partnership strategy and managed a team focused on partnerships and programming for the Graduate Hotels portfolio Developed and executed buzzy hotel launch activations for 10 properties that opened in 2019. Created national partnership opportunities and programming campaigns that scaled across the portfolio to raise brand awareness and increase engagement with hotel guests, students, and locals within our university-anchored markets.

Led partnership strategy by working with businesses and brands across Chicago, Arizona and Colorado to provide unique offerings and experiences that align with the X Co.'s mission of existing to improve the way we interact.