Rachel Schultz
founder | brand marketing consultancy


Chicago, IL, USA
11 years experience
My expertise sits at the intersection of social impact, culture, creators, entertainment, and wellness.
My expertise sits at the intersection of social impact, culture, creators, entertainment, and wellness.
Where I shine? Identification and execution of strategic brand partnerships and integrated marketing campaign management.
Where I shine? Identification and execution of strategic brand partnerships and integrated marketing campaign management.
Professional Experience
Past companies and roles where I’ve gained experience and delivered results!
Services
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As an example of blending both strategic partnerships with project management, when I was at Graduate Hotels, I created a campaign called the Mind Your Mind tour with wellness meditation app Happy Not Perfect and brought founder, Poppy Jamie on tour to 8 university towns to discuss mental health and host wellness workshops with 500+ college students and locals. This also included overseeing the production of a 90s video, social assets, co-branded merchandise and managing field marketing teams.
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At the X Company, I created The Founders Circle, which was a group of 20 local influencers and tastemakers who were the foundation to open X Denver's apartment building and inaugural social club.
Goals centered around content creation, member acquisition, and partnering for curated events and programming. Some influencers included Apartment Bartender, Emi Zerr, and Brien Hollowell.
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While at Graduate Hotels, to celebrate the launch of Graduate New Haven, more than 350 locals visited the hotel opening to celebrate National Pizza Month! We partnered with Steve Dolinsky to host a live VIP (Very Important Pizzas) Podcast Tour around town earlier that day and activated pizza payphones in-house. Video content, podcast episode and Food & Wine article here for review.
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I project managed Cameo's 2021 Pride efforts which included partnerships with iHeartRadio + P&Gs Can't Cancel Pride and Marc Jacob's PERFECT fragrance.
Through both initiatives, over $100k was donated to various LGBTQ+ organizations, notable talent such as Lil Nas X, Kim Petras, and the Pentatonix were on Cameo for a limited time, and 9 pieces of earned media coverage reaching an audience of 76M+ were accomplished. Coverage from the LA Times here!
Expertise
Tools such as: Monday.com, Notion, Google Suite, Slack
marketing strategy
brand strategy
community management
campaign management
sales & business development
process development
partnership development
project management
creative strategy
gtm strategy
partnership agreements
employee communications
branding & marketing
influencer marketing
brand consulting
founder | brand marketing consultancy

founder | brand marketing consultancy
I'm an experienced marketer with expertise in strategic partnerships and project management, a highly creative problem solver with organizational superpowers, a fierce negotiation style, and a lifelong learner with a passion for mentorship.
I'm interested in
farmers markets
true crime
road trips
mental health destigmatization
ballet
podcasts
Beyonce
cooking
travel
Hear from past colleagues
health, wellness and fitness
Created a partnership between Graduate Hotels x Happy Not Perfect to deliver mental health & wellness workshops across 8 college campuses!
technology
Project-managed various global marketing campaigns at Uber including Uber Ice Cream, Uber Pride and anti drunk driving initiatives.
hospitality
Curated and commissioned 12 artists to create one-of-a-kind murals, installations, and sculptures with $400k budget.
social impact
Project managed Cameo's 2021 Pride campaign which delivered $100k donations to LGBTQ+ orgs and featured notable talent such as Lil Nas X.