Gabriel Tudela

I'm focused on supporting Seed through Series-B marketplaces expand into and throughout LatAm 

given my previous experience across regions for top-tier companies such as Uber, Bird, and Kavak.

Get in touch

Available 25hrs/week

Mexico City, CDMX, Mexico

7 years experience


Spearheaded the expansion for LatAm @Bird, and co-led the implementation of 4 B2B franchises. Developed a new marketplace model for Lamudi.


Grew Uber Peru (3 markets) 20x in rides, reduced churn by 35%, and increased NPS by +60%. Took Bird GP positive in 3m as their interim MX GM

project management

Spearheaded the driver loyalty program and tips in Latin America through experimentation and product research, generating over 10M$ revenue

revenue operations

Part of the LT responsible for blitzcaling new business units for Kavak (9Bn valuation), generating millions of USD in incremental revenue.

Expansion Expert / Ex-Founder

Expansion Expert / Ex-Founder
On a personal note, I love sports: Surfing, boxing, and doing yoga. On my free time, you'll probably catch me learning new skills, reading, and salsa-dancing.

I founded my first startup when I was 20 to help local entertainment businesses increase their revenue and reduce costs. After then I've been involved in at least 4 projects...quite a geek when it comes to building. Nowadays, I'm focused on helping founders build great businesses and taking a stint on a B2B SaaS product.

Past Experience
Continue reading

My Services

Marketplace (Specialize in Mobility and Micromobility):
Expansion (Specialize in Latin America):

Skills & Tools

Top areas of expertise and tools used to accomplish projects.
team building
strategy & planning
organizational design & effectiveness
interim executives

Diversified professional experience

Past companies and roles where I’ve gained experience.

Global Director, Marketplace



VP, Affiliates




Global Laucher / Interim GM Mexico / Platform Manager


Santa Monica, California, United States


Ops Manager / Regional Manager LatAm



Hear from past colleagues

Carlos Lau

Carlos Lau

Founder, CEO

Gabriel was instrumental in the definition of our Enterprise ICP (Ideal Customer Profile) @Kurios. As an early YC and VC-backed company striving to expand across LatAm, I'm confident this will be a fundamental resource for our sales leaders to prioritize efforts and go for the accounts with a higher likelihood of closing. This is the second time I've worked with him, and can't wait for him to add more value over the months. Don't blink twice if you have the chance for him to help out. 
Galen Carroll

Galen Carroll

Strategy Manager

As an expansion expert, Gabriel was key in helping our strategy team at Doordash validate hypotheses when deciding to enter the Latin American market, ultimately helping us take the leap in an informed manner. I’d highly recommend him for any engagement, plus working with him is a breeze! Thanks for everything.

Malcolm Collins

Malcolm Collins


I had the chance to mentor Gabriel for about a year now. He’s not your average persona, so if you’re looking for the classic “do what you’re told” guy, look elsewhere. His problem-solving, independence, and communication skills impressed me from the start and are of value to any company looking for self-starters and independent thinkers. Having gone to Stanford GSB and worked with some of the best VCs and Entrepreneurs from around the world there are few people I would rather put my money behind
Alejandro Botto

Alejandro Botto

Engagement Manager

I had the chance of getting to know Chuco while working at Uber and I can say without a doubt he was one of the greatest assets of the Peru team. His critical thinking, high level of autonomy, and go-getter attitude enabled us to achieve the unthinkable. Since the first day, Chuco was able to pull his own weight and add value to the team. After a few weeks, he was single-handedly driving vital projects like helping shape the way the company thinks about driver engagement.

Case Studies

Sales Strategy: Definition of Enterprise ICP for Kurios (YC S21)

Client Kurios (YC S21)

10 hour/week

Interim Executive: Help Launch GoJom MX as Interim GM

Client GoJom

20 hour/week

Hiring initial team in Mexico for Mottu

Client Mottu

5 hour/week

Helping DoorDash validate hypotheses for LatAm before going in


4 hour/week

Pivoting Bird to a new operating model remotely and during a pandemic


40 hour/week

Growing Uber Peru's rides by 10x in 6 months


38 hour/week

Guided Bird Mexico into profitability in 4 months as their Interim GM


40 hour/week

Open to

project based

remote work

open to travel

expert calls

company advisor

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