Abhishek Upadhyay

Founder & Fractional Growth Lead

Abhishek Upadhyay

Available 20hrs/week

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Abhishek Upadhyay

Multiple-times Growth Lead,  I've led 0 to 8-figure growth for multiple tech startups (backed by YC, Times Internet, Quona, Startupbootcamp) and mentored 100+ growth leaders across top tech companies

Core Skill-sets:

  • 4-Fits Growth
  • PLG & PLS GTM
  • Growth Team Structure & Ops
  • Referral & Paid Marketing
  • Content Strategy
  • CRO

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Available 20hrs/week

Mumbai, Maharashtra, India

10 years experience

Past Companies

Past companies and roles where I’ve gained experience. 
Times Internet
Times Internet

Growth & MarCom

2016-2017

Mumbai

Leveraged a combination of paid loop (social, search, display, affiliate), content marketing & distribution loop (Owned, Paid & Earned channels including 50% MAU from organic traffic from Programmatic SEO channel), incentivised referral loop (30% MAU from organic traffic), personal viral loop (group buying & gamification), email marketing, partnership & PR to help scale 4x in 8-figure MAU stage in a period 14 months.
Researcher.life by Cactus
Researcher.life by Cactus

Growth (Product Marketing & Content)

2019-2020

Mumbai

Scaled to 7-figure revenue & 6-figure MAU from the 0-1 stage via product-led (lite product version & add colleague feature), sales-led and marketing-led GTM motions. Leveraged combo of paid loops (social, search, display, affiliate), content marketing & distribution loop (Owned, Paid & Earned channels including product-led SEO), referral loop, personal viral loop, community-led growth, email marketing, integrations, partnership & PR to drive acquisition, retention & monetisation.
Bureau Inc
Bureau Inc

Growth Lead

2022-2022

San Fransisco

Scaled to 6-figure revenue & 90+ accounts from the 0-1 stage via sales-led and marketing-led GTM motions. Leveraged combo of sales enablement, paid social loops (Instagram, LinkedIn), ABM, content marketing & distribution loop (Owned, Paid & Earned channels), incentivised referral loop, integrations, email marketing. partnership & PR to drive acquisition, retention & monetisation.
WareIQ
WareIQ

Fractional Growth Lead

2021-2021

Mumbai

Growth for WareIQ (Client of No-BS Growth): Led the Growth charter, GTM motions (Product-led, Sales-led & Marketing-led) to acquire 100+ enterprise and SMBs via a combination of product-led, sales-led and marketing-led GTM motions. Leveraged combo of sales enablement, paid social loops (Instagram, LinkedIn), ABM, content marketing & distribution loop (Owned, Paid & Earned channels), incentivised referral loop, integrations, partnership & PR to drive acquisition, retention & monetisation.
Mylance
Mylance

Fractional Growth Lead

2021-2021

San Fransisco

Growth for Myance (Client of No-BS Growth): Led the Growth charter and leveraged combination of paid ads loops (Google Adwords, Instagram, LinkedIn), Content marketing & distribution loop (Owned & Paid channels), community-led growth, incentivised referral loop, partnership & PR to drive acquisition, retention & monetisation.

Where I add value

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Fractional Growth Strategy & Ops Lead
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Paid Marketing (Social, Search, Display, Affiliate)
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Content Strategy (Creation & Distribution Ops)
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Referral & Organic Viral Loop
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Email Marketing

edtech

Scaled researcher.life to 7-figure revenue from 0-1 stage
GTM for Toddle app (now adopted in 100+ countries by IB school teachers)

e-commerce

Scaled CouponDunia (Times Internet) 4x in mature, 8-figure revenue stage
Scaled Bureau to 6-figure revenues & 90+ accounts in early stage

saas

Scaled researcher.life  to 7-figure revenue from 0-1 stage
Scaled Quirk Card (Times Internet) to 5-figure MRR from 0-1 stage

3pl

Lead growth for WareIQ (YC) in the early scaling stage to 100+ accounts 

fintech

Led Marketing for Startupbootcamp Fintech, including demand gen initiative with 40k+ downloads of Trends Report in partnership with PWC 

Founder & Fractional Growth Lead

Founder & Fractional Growth Lead
An entrepreneurial and high-energy growth leader, I have 9+ years of experience in conceptualising and driving high impact go-to-market and full funnel growth strategy across demand-gen/positioning, acquisition, retention and monetisation levers for B2C & B2B technology companies.

Outside my full-time stints, I also mentor growth leaders at Growthx.club and ADPList, while also furthering my horizons on growth in Reforge's Advanced Growth Series.
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I'm interested in

Product-led Growth
Cognitive Bias
Growth Strategy
Web3
Naval Ravikant
Evolutionary Psychology
Product Marketing

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